Published on December 23rd, 2012 | by Alan Cross1
5 Ways Apple Will Innovate Itself Out of Its Current Stock Funk
Apple is facing market criticism, saying that they’ve reached the end of the line and will not be able to innovate themselves out of their current stock funk.
I think that sells Apple short. Yes, things will plateu with smart phones, tablets and computers, but the company has hardly been sitting around counting its mountains of money. Here are just some areas where Apple might end up disrupting things:
1. Cash registers: Been to an Apple store recently? Cash registers and check-out lines are gone. All you need to do is (a) walk up to an associate and they will accept your payment using a modified iPhone. Or you can just walk in with your Apple Store app, make your purchase and payment yourself and walk out.
2. Automobile infotainment systems: As I was driving home yesterday, I decided I needed to know the weather forecast. I instinctively reached forward to touch the icon on my nav display–except that it wasn’t there, of course. I can’t wait for the day when the apps on my iPhone are duplicated on a display in my dashboard. Apple started hiring automotive engineers last year. What are they working on?
3. An Apple TV: We’ve been hearing this one for a couple of years now. It’ll happen in some form as long as deals can be made with content providers and cable companies.
4. Streaming music service: It’ll happen in 2013. They just have to conclude negotiations with labels and publishers.
5. Home automation: I have a home automation system called Control4 which links together my TV, audio and HVAC. It was pretty cool stuff five years ago when I first installed it but frankly, it’s feeling a little long in the tooth. That’s why this story about Apple perhaps buying a home automation company called R2 Studios caught my eye.
Don’t count out Apple. They’ll do something new and cool. Eventually.