Published on May 27th, 2013 | by Alan Cross2
A Streaming Music Service Just for Fitness Freaks
As more people get turned on to general streaming music services like Slacker, The Vault, Rdio, Deezer, Mediazoic, Spotify, Rhapsody, Pandora and the like, at least one company is looking to carve out a specific niche for itself.
Fit Radio is aimed at the fitness freak looking to maintain a specific heartrate by providing music at specific BPMs. Forbes has more:
FIT Radio was created by Russell Greene, who has a background in exercise physiology and has been a part of the nightclub industry for eleven years either running security or managing nightclub operations.
”The idea for FIT Radio came about from the hundreds of people who asked me, ‘how do we get the music you’re playing in the nightclub so we can work out to it?’” explained Greene in an interview with FORBES.
He then realized that those nightclub tracks were quickly becoming more popular in gyms across the United States.
”Our mindset to change workouts was to give a rotation of content, controlled in house but uploaded by third party DJs, that DJs approve so people can push play, go, and have some of the hottest music in the country on their mobile devices.”
Read the whole story here. And thanks to John for the link.