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Published on August 21st, 2018 | by Alan Cross

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Another snapshot of concert ticket sales on the secondary market

There’s always wailing about the price of concert tickets on secondary-selling sites as the market tries to settle on the true value of these tickets. All the controversy surrounds prices that go through the roof, but there’s also the flipside of this. Sometimes tickets on the secondary market can be a bargain. It all depends on supply and demand.

StubHub, one of the biggest of the secondary sellers, provides these numbers for Ed Sheeran’s show in Toronto coming later this month.

  • Average Ticket Price Sold (for August 30 show): $168 USD
  • Lowest Ticket Price Sold (for August 30 show): $54 USD
  • Average Ticket Price Sold (for August 31 show): $176 USD
  • Lowest Ticket Price Sold (for August 31 show): $55 USD

And what shows are hot right now in terms of sales?

  1. Ed Sheeran, Rogers Centre, Toronto, August 30
  2. Ed Sheeran, Rogers Centre, Toronto, August 31
  3. BTS, FirstOntario Centre, Hamilton, September 22
  4. BTS, FirstOntario Centre, Hamilton, September 22
  5. Bruno Mars with Cardi B, Air Canada Centre, Toronto, September 22

StubHub also has this advice for people buying tickets to sold out shows:

  1. Never buy tickets off the street or pay cash
  2. Always purchase from a platform with a ticket guarantee and customer service number
  3. Be careful sharing images of your ticket barcode on social channels like Facebook
  4. Use technology advancements to your benefit – Price Alerts can help you stay within budget, Virtual View takes the guesswork out of seat location and more

Makes sense to me…

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About the Author

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.


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