Published on March 6th, 2013 | by Alan Cross


Apple Bags Its First Auto Infotainment Customer: Ferrari

Eddie Cue, Apple’s SVP in charge of Internet Software and Services, has been on the Ferrari board of directors since last year, so it’s not surprising that a little Apple has turned up in one of the company’s models.

New editions of the FF shooting brake (which, let’s face it, is just a fancy name for “insanely powerful station wagon”), will now incorporate a couple of iPad minis for rear seat passengers.  The infotainment system itself is “seamlessly integrated wtih Apple technologies, thanks to direct access to the infotainment system via SIRI voice commands.”

How much longer before we see Apple/Siri integration in cars that mere mortals can afford?

(Via MacRumours)

About the Author

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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One Response to Apple Bags Its First Auto Infotainment Customer: Ferrari

  1. iamsuperdan says:

    Ferrari is owned by Fiat, who also own Chrysler/Jeep/Dodge/Ram.

    Meaning that Apple is going to make it's way into all the Chrysler products we see here eventually.

    And really, instead of having the touch screens and HVAC controls, why not stick an iPad of some sort on the dash? Have a factory installed "dashboard" app that when opened controls all of the HVAC and audio/nav controls. Bluetooth connectivity, streaming internet radio…all pretty simple.

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