A Journal of Musical ThingsApple Wants to Take Over Your Car - A Journal of Musical Things
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Published on April 20th, 2013 | by Alan Cross

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Apple Wants to Take Over Your Car

I’ve been saying this for a while:  if Apple wants to really innovate, they should get into dashboards.  From Gizmodo:

It’s no secret that late Apple CEO Steve Jobs was keen on bringing the company’s technology to the automotive world. In fact, according to longtime Apple board member Mickey Drexler, “Steve’s dream before he died was to design an iCar.” Apple’s senior vice president of worldwide marketing, Phil Shiller, echoed those sentiments during the company’s copyright infringement trial against Samsung, saying there had been discussion of Apple making a vehicle.

Immediately following Jobs’ death, it seemed like his dream might never come true. But since then, Apple has made a big push to integrate its Siri technology into vehicles. Meanwhile, automakers are finding ways to get iOS apps to work on the dashboard. These and other moves have set Apple on a collision course with Microsoft and Google in a market that’s still very much up for grabs.

Continue reading.


About the Author

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.



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