Published on December 26th, 2012 | by Alan Cross3
Are MP3 Players Dead? Not Yet, But Soon.
A note to American readers: Today, December 26th, is Boxing Day, our version of Black Friday. It’s the day when Canadians take (a) any money we were given for Christmas; (b) any money left over from Christmas; and/or (c) any space left on the credit card and go shopping for stupid deals on things like flat screen TVs and other electronics.
I wonder how many people are going to buy MP3 players today? My guess is not that many.
Ten years ago, everyone wanted a portable music device that played MP3s. Today, though, just try and buy a new cell phone that doesn’t contain the ability to play music. This has put a big squeeze on devices that just play MP3s.
Yes, there’s still a market for these things. People want something just for working out. Kids who can’t be trusted with a smart phone yet. Business owners who want to program music for their workplace.
But that market is shrinking fast. Even Apple admits that iPod sales are slumping. In the most recent quarter, they sold 5.3 million iPods globally. That’s a dump of 19% from the same quarter last year. The new gateway drug to Apple products is an entry-level iPhone.
Business Insider has this to say:
According to analysis by Mintel, the research company, sales of MP3 players fell by almost £110 million – or 22 per cent – to £381 million this year compared to 2011.
Mintel predicts that sales will halve again by 2017. In its “worst case” scenario, the group forecasts that sales of MP3 players could drop to just £25 million within five years.