Published on February 24th, 2012 | by Alan Cross


Audio Ads Targeted By Sensing Human Emotions

From Hypebot:

Imagine being able to target your advertising messages based on the parameters of a listener’s emotions during a particular song.

That’s precisely what Mixberry Media hopes to provide for brands and advertisers in choosing to partner with Moodagent. Moodagent, a company that has synced over 5 billion songs to create instant playlists based on moods and emotions, should appear familiar to users of Spotify, as it was one of the first apps to be integrated within the platform.

In essence, Moodagent is a service that combines digital signal processing and AI techniques to create music profiles that take into account characteristics such as mood, emotion, genre, style, instrument, vocals, orchestration, production, and beat / tempo. From these characteristics, playlists are created. Moodagent has an enormous database of music in the cloud, in which every track is scored on five attributes: Sensual, Tender, Happy, Angry, and Tempo.

Using the advertising capabilities of Mixberry Media’s audio ads technology, coupled with Moodagent’s knowledgebase of the emotional and musical aspects of songs, advertisers can now target their message to distinct emotional profiles.

Read more here.

About the Author

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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