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Published on April 4th, 2012 | by Alan Cross

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Bands: Take a Lesson from Fleet Foxes When It Comes to Communicating with Fans

One of the questions I get asked most is “How does my band use social media to get the word out on what we do?”  

Let me refer you to this article on that subject.  It concerns Fleet Foxes and how they tackle viral communication with fans.  From Music Think Tank:

It’s always exhilarating finding cases like this that validate the lessons we so often, teach, learn, and debate here on MTT. This story in particular, highlights the power of conscientious direct-to-fan (D2F) communication on the part of Fleet Foxes’ front man, Robin Pecknold.  

If Grammy awards were given to artists DIY’ing it each year, Pecknold would win the award for “Outstanding Performance In D2F Communication”. Pecknold’s proclivity for treating fans like friends recently went viral when a fan of his enthusiastically wrote the following post on reddit:

Read more here.


About the Author

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.



One Response to Bands: Take a Lesson from Fleet Foxes When It Comes to Communicating with Fans

  1. LeonoraKow says:

    One of the questions I get asked most is "How does my band use social media to get the word out on what we do?

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