Published on January 7th, 2018 | by Alan Cross0
The Battle for Smart Speaker Supremacy is Amazon vs. Google. But This is Just the Start.
The market for smart speakers is heating up fast. Alexa and Google lead the market at the moment, but Apple, Sonos, LG and even Facebook will soon have something more to say about that. And with the start of CES in Las Vegas, we’re in for more previews into the voice-activated Internet of Things universe.
This is from Visual Capitalist:
When the Amazon Echo entered the market in 2015, it kicked off a new wave of demand for voice-activated smart speakers. At the time, it was unclear whether a large segment of the population would use a smart speaker, but consecutive years of rising sales are putting those worries to rest.
A recent study from Juniper Research found that smart speakers such as Amazon Echo, Google Home, and the Sonos One will be installed in over 70 million U.S. households by 2022, reaching 55% of all homes.
The recent flurry of holiday device buying seems to support this prediction. Smart speaker sales in the U.S. rose sharply to nearly 25 million in 2017, with close to 11 million purchased during the holiday season. Thanks to lower price points and wider distribution, this trend will likely continue through 2018 and beyond.
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