A Journal of Musical ThingsBy 2020, "Broadcasting" Will Mean Nothing to Anyone Under 40 - A Journal of Musical Things
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Published on April 20th, 2012 | by Alan Cross

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By 2020, “Broadcasting” Will Mean Nothing to Anyone Under 40

From GigaOm:

If this week’s National Association of Broadcasters Show is any indication, by 2020 “broadcasting” is a term that will be foreign to anyone under 40. Based on the show’s programming this year, as well as the general vibe that multiplatform delivery is the future, it seems that pretty soon no one will be concerned about how content is distributed — just if it’s good or not.

Radio consultant Mark Ramsay picks it up from there:

This is an important takeaway, particularly as we obsess on AM or FM, Online or Radio, HD or pretty much anything else.  All of these obsessions are misplaced.  Control is in the hands of the consumers who demand content. We can create great content or mediocre content – that’s up to us.  But how consumers get it is very much up to them.  

They don’t care about our heritage platforms and our monetization models – they care only about themselves and they’re open to any disruptor who cares as much about their wants as they do

Give me the good content the way I want it, please.  Or I’ll get it some other way or from some other source.

Jeezus, I hope traditional radio companies are paying attention.  Why do I get the sense that most of them are not?  Let’s hope I’m wrong.




About the Author

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.



4 Responses to By 2020, “Broadcasting” Will Mean Nothing to Anyone Under 40

  1. Gah says:

    Yet the only people who find this alarming are those over 40 and in the industry…

  2. Aaron says:

    As an under 40, or under 60 at the projection.and not in the industry, I worry about the way new acts are presented. I have a feeling there would be a whole bunch of payola type scandal, but being a different medium probably got lost in the fold. and you end up with a bunch of kids who think miley cyrus was a songwriting genious.

  3. Greg says:

    People who are under 32 right now know what broadcasting is. So by 2020 will they no longer remember?

  4. CaridadMi says:

    If this week’s National Association of Broadcasters Show is any indication, by 2020 “broadcasting” is a term that will be foreign to anyone under 40.

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