Published on April 20th, 2012 | by Alan Cross4
By 2020, “Broadcasting” Will Mean Nothing to Anyone Under 40
If this week’s National Association of Broadcasters Show is any indication, by 2020 “broadcasting” is a term that will be foreign to anyone under 40. Based on the show’s programming this year, as well as the general vibe that multiplatform delivery is the future, it seems that pretty soon no one will be concerned about how content is distributed — just if it’s good or not.
Radio consultant Mark Ramsay picks it up from there:
This is an important takeaway, particularly as we obsess on AM or FM, Online or Radio, HD or pretty much anything else. All of these obsessions are misplaced. Control is in the hands of the consumers who demand content. We can create great content or mediocre content – that’s up to us. But how consumers get it is very much up to them.
They don’t care about our heritage platforms and our monetization models – they care only about themselves and they’re open to any disruptor who cares as much about their wants as they do
Give me the good content the way I want it, please. Or I’ll get it some other way or from some other source.
Jeezus, I hope traditional radio companies are paying attention. Why do I get the sense that most of them are not? Let’s hope I’m wrong.