Published on June 9th, 2014 | by Alan Cross0
Coke Comes Up with a New Way to Market Pop Songs in China
Despite a market of 1.4 billion people, no one in China buys music. Well, almost no one. According to industry figures, a little over $81 million was spent purchasing recorded music in China last year. And yes, I did say million. By contrast, Canadians spent almost $450 million.
But this doesn’t mean there isn’t a voracious appetite for music in China. There is. The trick is finding a way to market it.
Coca-Cola thinks they’ve come up with a cool way to do just that by sharing song lyrics on Coke labels. They call these things “musicons.” The full story can be found at FastCoCreate.