Published on June 9th, 2014 | by Alan Cross


Coke Comes Up with a New Way to Market Pop Songs in China

Despite a market of 1.4 billion people, no one in China buys music.  Well, almost no one.  According to industry figures, a little over $81 million was spent purchasing recorded music in China last year.  And yes, I did say million.  By contrast, Canadians spent almost $450 million.

But this doesn’t mean there isn’t a voracious appetite for music in China.  There is.  The trick is finding a way to market it.

Coca-Cola thinks they’ve come up with a cool way to do just that by sharing song lyrics on Coke labels.  They call these things “musicons.”  The full story can be found at FastCoCreate.

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About the Author

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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