Music Industry

Published on January 30th, 2018 | by Alan Cross

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Despite ratings suckage, the Grammys help boost some record sales. Sort of. Relatively, I guess.

Yes, ratings for the 2018 edition of the Grammys by 24%, but the show did what it was supposed to: goose the sales of people who appeared on the show. All of the following are based on American sales stats in the 24 hours following the program.

Bruno Mars

His six Grammys (but moreso his performance) boosted sales of his 24K Magic album by 157% while the title song went up by 176%. That all sounds pretty good until you realize that new sales figure for the album is 2,1000 units while the song only sold 2,300 copies.  Still, it’s something, right?

Kendrick Lamar

Sales of DAMN went up by 92% (a whopping 800 copies) over the next 24 hours. Yay, I guess.

Childish Gambino

After he performed “Redbone” on the telecast, digital sales jumped by 588% (4,000 units)

U2

“Get Out of Your Own Way” popped by 3,300%. That’s 2,200 units, which tells you exactly how poorly it was selling before the Grammys.

Sting

About 1,500 people went out and bought “Englishman in New York” after seeing his performances. That’s a lift of 6,300%

Social Media

If you’re interested in the social media effect, there were 41.5 million total interactions on Facebook, Instagram and Twitter during the show. Most of those were on–wait for it–Instagram. The most social moment of the whole night was at 9:47 pm ET when there were 42,000 tweets during Kesha’s performance of “Praying”\

More details on all this kind of information here.




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About the Author

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.


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