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Published on March 4th, 2013 | by Alan Cross

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How Big is iTunes? Big. REALLY Big.

Apple tends not to break out the performance of iTunes in its financial reports, so it’s up to outside parties to take a guess on how well that part of the business is doing.

According to this report, iTunes accounted for 69% of total music industry digital revenue in 2012. Those revenues were said to $5.6 billion worldwide.  That means Apple sold $4.3 billion.  And given that they keep 30% if each transaction, that means Apple paid out $3.4 billion and kept $900,000,000.  

That’s not bad for a transactional business, is it?





About the Author

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.


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