Published on September 20th, 2012 | by Alan Cross


I’m Hardly a Bieber Fan, But…

…this story in the New Yorker about his manager, Scooter Braun, is fascinating for anyone interested in that side of the business.

When Scooter Braun, the manager of Justin Bieber and a stable of other pop stars, was growing up, his favorite comic-book hero was Superman. “I liked everything he stood for,” Braun, who is thirty-one, told me recently. He liked that Superman had been created by two Jewish men, which made him “the Jewish superhero.” Braun played basketball, and he dreamed of one day joining the supermen of the N.B.A.—the Magic Johnsons and the Michael Jordans. When it became clear that he didn’t have the talent to play professionally, he began to think about the entertainment industry. But there, too, not all lanes were open to him.

“Justin Bieber was born with the Superman powers,” Braun said. “He could sing, he could dance, he could play instruments. I wasn’t born with those gifts, so I had to become a different kind of superhero.” Braun studied the careers of influential behind-the-scenes guys, especially David Geffen, who moved from the William Morris mailroom to the music business and eventually co-founded DreamWorks. “David Geffen was a Bruce Wayne to me,” Braun said. “He was extraordinary, but at the same time his talents were something that I could dream of and could fathom. I’m a normal Joe. But, with a lot of effort, I’ve got a shot at being Bruce Wayne.”

The full article can be found here.

Meanwhile, I quote this from Popbitch:

Justin Bieber likes to play a little    game with men in his entourage – a game  which involves him taking swipes at their crotches if they leave them unguarded.

Most of them have got pretty good at blocking now, but Siva from The Wanted got a nasty shock recently when the two acts were hanging out.

Biebs jabbed him full on in the cock.  Bieber’s manager, Scooter Braun, suggested Siva return fire; saying the reciprocal ball-punch was “fair game”.

Siva clenched his fist. Then Bieber suddenly lost his sense of fun.  

“No”, he said “It’s not.”

About the Author

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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