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Published on December 7th, 2018 | by Alan Cross

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Lennny Kravitz launches a line of…toothpaste?

Dental hygiene is important to all of us. How often do you change your toothbrush? Manual or electric? What’s your flossing schedule? And then there’s the matter of toothpaste.

Ever since Lenny Kravitz became woke to the world oral health crisis after a tour through the Bahamas, he’s been thinking about toothpaste. Together with fellow toothpaste travelers, brothers Julian and Jody Levine, Lenny developed a new formulation with the goal of getting people to brush twice a day.

It’s called Twice (natch) and 10% of all proceeds will go to the Glo Good Foundation, which “brings healthy smiles to communities in need.”

From the press release:

The brand upholds tenets of ethical responsibility by remaining high quality, non-GMO, vegan, gluten-free, comprised of globally sourced ingredients, never-tested-on-animals, and formulated and crafted in the USA. Moreover, it embodies a revolutionary concept for dental care. To remedy the astonishing fact that “Over 100 million Americans do not brush twice daily,” the company lives up to its moniker and encourages brushing twice- in the morning and at night – with its flagship premium toothpaste duo.

“Early Bird” and “Twilight” feature deliciously refreshing flavors that are inspired by morning and night. Early Bird serves as an anytime wakeup call, with an energizing mint blast of wintergreen and peppermint. Twilight is a calming mint, with a blend of refreshing peppermint, smooth vanilla, and a gentle touch of lavender. Customers can now purchase The Duo together as a set for $18.99, or choose to enjoy them individually for $9.99 at the official site www.smiletwice.com.

Here’s video.

Inspired By The Smile from Twice on Vimeo.




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About the Author

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.


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