Published on September 25th, 2018 | by Alan Cross9
Let me explain the news about me, Q107, and 102.1 the Edge. (Relax: It’s all good! Really!)
You may have seen this story at Global News earlier this week.
Toronto’s beloved radio station, Q107, is returning to rock in a new way.
Monday marks new beginnings for Q107 as they welcome their brand new station voice, Alan Cross, who’s well-known as Canada’s resident rock music expert. Cross has earned this title through his time and experience as a radio host, interviewer, writer, journalist and overall legendary broadcaster for the last 30+ years.
He’s the most credible source for all things rock: news, trends and of course, music recommendations. Q’s return to rock begins on Monday with Cross’ debut.
Upon welcoming Cross, Q’s program director Tammy Cole had this to say: “Alan has been telling the story of rock music’s evolution for decades now and he’s the perfect voice for Q107. We really wanted to bring rock back to ‘The Mighty Q,’ and who better to do it than Canada’s rock music expert?”
Cross shared his excitement on his next journey.
“The opportunity to be part of the Q107 sound is an insanely great honour. Who wouldn’t want to be involved with such a legendary radio station on such a fundamental level? There’s not a broadcaster on Earth who wouldn’t leap at such a chance.”
Cross also hosts The Ongoing History of New Music, Canada’s longest running radio documentary. The show offers insight on the history of rock music through variously themed episodes, including the evolution of the genre, the birth of sub-genres, acclaimed album profiles, or segments focused on legendary musicians.
Since its fruition in January of 1993, The Ongoing History of New Music has aired over 800 episodes. It will continue to syndicate nationwide across multiple Corus radio stations, including Live 105, FM96 and his previous home in Toronto radio, 102.1 The Edge.
“Because I’ll continue to contribute content like The Ongoing History of New Musict o 102.1 the Edge and other Corus stations, this is really the best of all worlds for me,” he added.
Catch Alan Cross now hosting on Q107 or check out his insightful website and blog, A Journal of Musical Things.
The emails started coming soon after the press release, some market “WTF?”
It’s very simple, actually.
Q107 and 102.1 the Edge are two halves of Corus’ rock station presence in Toronto. We’re in the same building. We share a lot of staff. We share much of the same administrative infrastructure. And both stations position themselves to appeal to different segments of the rock audience.
The two are deliberately and carefully designed to complement each other. Sometimes you want the alternative end of things along with the newest and coolest. Other times you just wanna rock out with the best music of all time.
My role with Q has begun as the imaging voice. For people not in the business, the imaging person is the one you hear between the records saying the call letters and detailing things like concerts, contests and other things happening on the station. As these gigs go, the sweetest one in all of Canada is Q107. Very few people have had this chance to be the voice of Q. One of the last guys to have the gig is the now the official announcer for Last Week Tonight with John Oliver on HBO.
What about The Edge? Pretty much everything stays the same. I’ll still do the 6pm show Mon-Fri. I’ll keep doing The Ongoing History of New Music, probably until the day I die. And I’ll still be involved with all the other things I’ve been doing since 1986. Edge people worried that I’ve changed teams can relax.
In other words, this is the best possible thing for me. Who wouldn’t want to get deeper into the operations of two of the biggest rock radio stations in the country?
Stay tuned for further developments.