Published on April 11th, 2012 | by Alan Cross


Listening to Online Radio Jumps Again

Take a look at this chart from Edison Research.  According to their most recent survey, 76 million Americans listen to online radio at least once a week.  And this just isn’t local stations streaming their content.  It includes services like Pandora, Spotify, Slacker, Rdio and others.  And much of this listening is being done via smart phones.  And a sizeable portion of that listening is being done in cars.

The bars in this graph are only going to get higher and higher.  Traditional AM and FM stations need a digital strategy NOW.  Otherwise they’ll become so marginalized that soon, no one will care.

About the Author

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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One Response to Listening to Online Radio Jumps Again

  1. Gah says:

    You might have to settle for the fact that the terrestrial radio business isn't going to change.

    Your readers might have more respect for you if you were transparent about why you are on this kick.

    No one in internet radio can afford an exotic vacation.

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