A Journal of Musical ThingsMore Details from New Study on Radio Listening - A Journal of Musical Things
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Published on July 14th, 2012 | by Alan Cross

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More Details from New Study on Radio Listening

Alan Burns and Associates, a radio research company that offers consulting services, conducted a national study in the US on the habits and needs of female listeners.

 

  • Format with the most growth?  Hot AC
  • Format on the decline?  Rhythmic Top 40
  • 46% of women enjoy the contributions of on-air personalities but 19% actively dislike them.  Another 35% are ambivalent.

 

More analysis here.


About the Author

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.



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