Published on July 14th, 2012 | by Alan Cross0
More Details from New Study on Radio Listening
Alan Burns and Associates, a radio research company that offers consulting services, conducted a national study in the US on the habits and needs of female listeners.
- Format with the most growth? Hot AC
- Format on the decline? Rhythmic Top 40
- 46% of women enjoy the contributions of on-air personalities but 19% actively dislike them. Another 35% are ambivalent.