Radio

Published on August 9th, 2017 | by Alan Cross

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Pay-for-Play is Alive and Well in the US

Payola, the practice of paying to have a song played on the radio, has long been illegal. While non-existent in Canada–in all my years, I’ve never been offered or heard of anyone being offered money for adding a song to a station’s playlist–the concept is alive and well in the US, despite many attempts to stamp it out.

Why is it illegal? The thinking is that radio play can be a ticket to a song and artist becoming popular, resulting in great oodles of cash through sales. Tipping the scales in favour of one song over another with the promise of money (or hookers or blow or a car or whatever) is unfair and unethical and therefore illegal. It’s been this way since the late 50s.

Still, there are ways around it. A radio station can take money for playing a song if they make a clear announcement that the song’s play is sponsored. It’s like saying “Our playing of this song is a commercial for this artist and recording. Yep, we took money for it, but think of it as a commercial that runs three minutes and 49 seconds. Please enjoy.”

This brings me to an email I receive from an American PR company. Holy shit.

More Exclusives, Just for you!

ALL PROMOTIONS ARE GUARANTEED OR YOUR MONEY BACK

Hey alan@alancross.ca. Let me be your PR representative.

For more deals like radio, TV, and blog postings please visit www.swerrrdmedia.com/services
For all questions call me at: (631) 704-5749

I have added new FM radio campaigns, For KSUN 95.9 FM I have added a regular rotation for a year campaign & a one day release campaign.

GREAT NEW DEAL INTERVIEW ON WDJY 99.1 FM w/ DJ LARRY JONES
Was $750
Now $135
(1 Slot Available)
Your song & Interview will be played on WDJY 99.1 FM on DJ LARRY JONES show
Guaranteed to play during Peak Time
This campaign is perfect for launching your new single on an FM radio platform.
Song must be edited for radio FCC standards.
(With thousands of listeners this campaign is ideal.)
(Usually it cost about $800+ per radio station to have your music broadcast on live FM
CLICK HERE TO GET STARTED

FM RADIO SPECIAL
Was $1000
Now $299
(4 slots available)
Your song will be played on KSUN 95.9 FM in regular rotation for a year
Guaranteed to play during all Peak Times
Proof of broadcast will be provided
This campaign is perfect for launching your new single on an FM radio platform.
Song must be edited for radio FCC standards.
If your single is not edited we can edit your song for an additional fee.
(With thousands of listeners this campaign is ideal.)
(Usually it cost about $800+ per radio station to have your music broadcast on live FM radio during peak hours.)
CLICK HERE TO GET STARTED

FM RADIO SPECIAL
Was $400
Now $49
(6 slots available)
Your song will be played on KSUN 95.9 FM in regular rotation for 1 day
Guaranteed to play during all Peak Times
Proof of broadcast will be provided
This campaign is perfect for launching your new single on an FM radio platform.
Song must be edited for radio FCC standards.
If your single is not edited we can edit your song for an additional fee.
(With thousands of listeners this campaign is ideal.)
(Usually it cost about $800+ per radio station to have your music broadcast on live FM radio during peak hours.)
CLICK HERE TO GET STARTED

FM RADIO SPECIAL
Was $550
Now $99
(5 slots Available)
Your song will be played on 104.7 Kiss FM for 1 day
Guaranteed to play at least 3 times between 6am – 11pm during Peak Times
Proof of broadcast will be provided
This campaign is perfect for launching your new single on an FM radio platform.
Song must be edited for radio FCC standards.
If your single is not edited we can edit your song for an additional fee.
(With thousands of listeners this campaign is ideal.)
(Usually it cost about $800+ per radio station to have your music broadcast on live radio during peak hours.)
CLICK HERE TO GET STARTED

NEW KEBS-AM COMMERCIAL PROMO
Was $250
Now $34.98
(5 slots available)
60 second commercial broadcasted in Bovey, Minnesota
also covering Coleraine, city of Marble and Taconite
Commercial broadcast 15 times
6-9,000 daily listeners
This campaign is perfect for launching your business
This radio ad can also be for album promotions with commercial ad only
Must have a commercial ad of product
Commercial ads usually start at $250 for radio stations
Ad’s will run during peak broadcast intervals
CLICK HERE TO GET STARTED




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About the Author

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker.

In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.


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