Old retro radio on table with vintage green eye light background

Radio Ownership is Dropping and It’s Been Replaced by…Well, We’re Not Sure.

October 6, 2017October 5, 2017 Alan Cross 0 Comments

RAIN points us to a new US survey on radio ownership by Integr8 Research. Are traditional radios being replaced by smart speakers or something else? No. And maybe.

Integra8 started by talking to 3,000 radio listeners between the ages of 14 and 3 who had a definite favourite local radio station. They may listen to radio, but as for owning one outside of their cars? Not really. Only 43% said they owned a radio that wasn’t in the car. Only 16% owned any kind of portable radio. (Time for activating FM chips in whatever cell phones have them?)

Time for activating FM chips in whatever cell phones have them? Maybe, maybe not. Of those respondents who didn’t have any other radios than those in their cars, only 10% streamed a local FM stations. Those who have other radios, 35% streamed their station outside the car.