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Published on March 10th, 2012 | by Alan Cross


Seth Godin Offers Some Advice to the Music Industry

If you know anything about “permission marketing,” you know about Seth and probably read his daily blog, refer to his books or have seen him speak in public.  He has a few bits of advice for the music industry.

About the Author

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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