Streaming Music Adoption is Accelerating in the US. Canada Had Better Pay Attention.
Some very reliable industry sources have told me that when it comes to adopting streaming music services, Canada ranks 86th in the world EIGHTY-SIXTH!
Why? A couple of reasons. Canadians don’t yet have (legal) access Pandora and Spotify, two of the most popular streaming music services in the world. Data plans for our mobile devices can be stupidly high. The fees charged in Canada to streaming music services are insanely high when compared to other countries. A homegrown streaming superstar company has yet to emerge. And only two of the international streaming services–Songza and Deezer–actually have offices in Canada.
Meanwhile, much of the rest of the world continues to get into this idea that access to music is much more convenient (not to mention infinitely cheaper) than possession.
Take the US, for example. Both Music Industry Blog and Billboard report on the penetration streaming is having into the American music market.
Yes, there will always be times when you want to own physical music like CDs, vinyl or a digital file. But when it comes to being able to discover some of the tens of millions of songs that are available, nothing beats streaming.
