Nielsen recently released a study that was not representative of the entire population.
I know, so what else is new, right?
Actually, this was their intention this time.
It was a study of 5,985 respondents 18+ years old who either use or are extremely, very, or somewhat interested in at least one of the three connected life technologies—connected home, car and/or wearable technology.
It is, in other words, the low-hanging fruit of the connected car market.
The Connected Car Audience
And who is this low-hanging fruit?
The study found the majority are men (58%), 42% are age 55+ and 62% have at least a college degree and 37% made more than $100,000 per year [that's almost double the national average]. 37% of connected car users say they spend 30 minutes to an hour in their cars on a regular basis.