Published on June 12th, 2018 | by Alan Cross1
When do you stop being interested in new music? Well, it depends.
Last week I had an article on the age at which people lose interest in discovering new music. It discussed a British survey that indicated that the peak age for music discovery is 24, But by the age is 30-and-a-half, most people can no longer be bothered and begin to fall back on familiar music, most often the music of their youth.
Digital Music News picks up that thread by looking at the various ages of “peak and paralysis” around the world using information from Deezer, the streaming music service in more countries than any other.
When it comes to discovering music, most people eventually hit a point of “musical paralysis.” In fact, researchers have now pinpointed the exact moment when it’s likely to occur.
Did you know that you’ll likely stop discovering music right before you turn 28? The strange phenomenon is called “musical paralysis”. And researchers have found that users, on average, stopped discovering new music at 27 years and 11 months.
The research, commissioned by the streaming music service Deezer, surveyed 5,000 adults from the UK, the US, Germany, France, and Brazil.
Researchers found that music fans will first hit their “musical peak” several years before entering into a “musical paralysis.” During the ‘peak’ age, they’ll listen to ten or more new tracks per week. Then, they’ll stop discovering new music altogether.
Surprisingly enough, the ages of both musical ‘peaks’ and ‘paralyses’ varied by country.
For example, in Brazil, music fans will hit their ‘peak’ right when they turn 22. They’ll stop discovering music altogether just 2 months after turning 23.
Whoa. Interesting. Keep reading.